Payne Stewart Award

One of my favorite ongoing projects has been working with Southern Company and their presentation of the Payne Stewart award. Payne Stewart was an exceptional golfer, but an even better human being. He believed in charity, character, and sportsmanship, and showed the world these values were more important than any game. Every year a golfer is chosen that exemplifies these characteristics and is leaving the world a better place than when they found it. The goal is always to create a campaign that emotionally connects the recipient, Payne, and the audience.