The ADDYs are a creative industry awards show, where we all raise a glass and solute the year’s best creative. I worked with the team to create a campaign look and feel across print and digital to hype the celebration. After the theme was chosen, I started with the “Made in Atlanta” mark and had lots of fun bringing this neon-industrial look to life. We actually had real stamps of that mark created for collateral experiences. This project culminated with a collaboration between a programmer and I to bring the event posters to life via Snapchat. Go ahead. Give them a scan.
